Denny’s says mascot looks like a breakfast sausage should

EMERYVILLE, CA - FEBRUARY 03: Denny's waitress Hirut Bizuneh prepares to deliver free Grand Slam breakfasts to customers February 3, 2009 in Emeryville, California. People lined up at Denny's across North America today for a free Grand Slam breakfast given away between 6am and 2pm at over 1,500 Denny's restaurants in the US, Puerto Rico and Canada. The promotion was announced during a Super Bowl commercial. (Photo by Justin Sullivan/Getty Images)

NEW YORK (AP) – Denny’s says it’s happy its cartoon breakfast sausage mascot is finally getting some attention, even if it’s not exactly the kind it wanted.

Twitter users mocked the restaurant chain on Wednesday, saying that the brown, hat-wearing character looked more like something found in a toilet. Some compared him to the Mr. Hankey character from TV’s “South Park.”

Despite what it called the “unflattering comparisons,” Denny’s says it has no plans to change the look of the mascot, which has eyes, hands, legs and a mouth. It says the mascot “looks exactly like a breakfast sausage should” and will enjoy his 15 minutes of fame.

The company based in Spartanburg, South Carolina, says it introduced the “Sausage” mascot, along with “Egg,” ”Pancake” and “Bacon,” in 2014 to promote its Grand Slam breakfast.

(Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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