(KXRM)- March is Women’s History Month.
Paper towel company Brawny is commemorating the month by replacing its iconic Brawny Man with the Brawny Woman.
The Brawny Woman is part of the #StrengthHasNoGender initiative, which was originally started by Georgia-Pacific, Brawny’s parent company.
Brawny Woman rolls are available in 8-roll packages all throughout March in Walmart stores nationwide.
Sales of the product will help fund a $75,000 donation to Girls Inc.’s SMART program, which encourages girls interested in STEM fields.