Food City kicks off annual ‘Race Against Hunger’ campaign

Virginia Ave. Food City

(WJHL) – Wednesday, Food City kicked off its “Race Against Hunger” campaign. Since 1992, Food City and its customers have raised money in an effort to assist non-profit hunger relief organizations in our region.

“Hunger is a serious problem throughout our region. Food City and Kellogg’s are proud to be a part of the Race Against Hunger,” says Steven C. Smith, Food City’s president.

The event is co-sponsored by Kellogg’s.

Now through November 29th, customers can donation $1, $3, and $5 with scan-able cards that will be available at each Food City checkout.

With every dollar contribution made using their Food City ValuCard, customers are also electronically entered for a chance to win their choice of a spectacular season of racing at Bristol Motor Speedway or a $2,500 contribution made to their favorite charity.

“Million of Americans need food assistance each year. The Food City Race Against Hunger campaign is one way we can help those in need right here in our own area,” adds Kevin Stafford, vice president of marketing for Food City.

“Last year, the program was a huge success, raising $399,500. With the support of our loyal customers and associates, we hope to raise even more funds to aide with this vital need,” said Smith.

Food City’s parent company K-VA-T Food Stores  is headquartered in Abingdon, VA. It operates 135 retail outlets throughout the southeast.

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