Fight Hunger. Spark Change. campaign launched

JOHNSON CITY, TN (WJHL-TV) – Second Harvest and Walmart launched a new food drive campaign today.

The Fight Hunger. Spark Change. Campaign is a nationwide initiative calling on the public to take action in the fight against hunger. Feeding America, Second Harvest Food Bank of Northeast Tennessee and other Feeding America member food banks across the country stand to benefit from the Walmart donations.

“We’re really in what we call our spring gap right now, all of the food that was raised during the holiday season has been given out and so we’re really happy to be partnering with Walmart again this year on this campaign., explains Second Harvest Community Relations Director Kathy Smith, “It will really help build food supplies and also help us with monetary donations.”

About 40,000 people every month go to a food pantry or a soup kitchen that receives food from Second Harvest. Walmart usually does one of these food drive campaigns every year along with daily and weekly donations to local food backs.

“Walmart is a great partner with the food bank here locally and also nation wide. Every day, our drivers pick up donations in the stores of perishable goods and just many ways that they get involved.”, says Smith, “Now this is the only large scale campaign of this kind that Walmart will do this year for the Feed America Food Banks, but we’re happy to be a part of it.”

From March 28 through April 25 people can fight hunger and spark change in three ways:
1. Buy items with the Fight Hunger Spark Change logo. For every product purchased the manufacturer donates 9 cents to the food bank in their area by zip code.
2. Make a donation at a Walmart register. 100% of funds given will benefit the Feeding America food bank member in the zip code location where the donation is made
3. Join the Digital and Social Challenge – Share your support online with #FightHunger on Facebook, Instagram, Twitter, Snapchat and at Walmart.com/Fight Hunger. For every online act of support, Walmart donates 90 cents – the equivalent of 10 meals.

In addition to the Fight Hunger. Spark Change. campaign, many Walmart stores in the regions are doing other food drives to help out the local food banks. The Walmart Supercenter on W. Market St. in Johnson City is also selling pre-packaged bags of non-perishable foods that can be purchased and will be given to Second Harvest.

Support Manager over Grocery at the Market St. Walmart Nicole Heaton says the company always steps up for local food banks, “We step up very big with Second Harvest, we like the local community and to get involved with the community. The bags that we have sold so far, we have sold over 1,900 of the local bags that we, at the store, have made.”

Heaton also says that there is healthy competition between the Walmart stores, “There is always some competition, we always want to do better than the other stores but, all-in-all, we enjoy just giving back to the community.”

Walmart has pledged $3 million to Fight Hunger. Spark Change. nationwide, the campaign runs from March 28 through April 25, 2016

Copyright 2016 WJHL. All rights reserved.

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