ABINGDON, VA – Food City is testing an innovative new program that will revolutionize traditional grocery shopping. Its new GoCart curbside pick-up is currently available at select locations throughout their market area, with plans to expand the program to additional locations in the coming months.
“At Food City, we’re always looking for ways to bring added value and convenience to our shoppers,” says Steven C. Smith, Food City president and chief executive officer. “Our new GoCart program is literally changing grocery shopping as we know it.”
Food City’s GoCart program allows customers to select their purchases on-line. Their order is filled by a professional shopper and loaded into their vehicle when they arrive at the store. And, they can pay by credit or debit card without ever leaving their vehicle. Food City charges a minimal service fee of only $4.99, regardless of the order size.
“GoCart combines the added convenience of drive-thru service with the personalization of on-line shopping. It’s truly the best of both worlds,” says Smith.
Customers wishing to try the program, simply need to visit Food City’s website to create an account or log into their existing foodcity.com account. Once they select the nearest GoCart store as their home store, they can shop from thousands of items, including weekly specials or search departments to add items to their cart. The Quick Cart feature also allows shoppers to view previously purchased products, which can be added by item, category or an entire list in a single click. Customers also have the option to add digital coupons to their cart. They can select a pick-up time that fits their schedule, ranging from as little as three hours to several days prior to pick-up. Once they review their list, making changes as needed and submit their order, special requests can be added for their professional shopper on the cart summary page. Upon arrival at the store, they simple pull up to the curb and their professional shopper will load their groceries for them. After providing their professional shopper with their payment of choice (credit or debit card), they are on their way in minutes.
“Our Food City professional shoppers are trained to carefully review the notes and requests submitted with each order to ensure our valued customers receive the correct items in the quickest, most convenient manner possible,” Smith adds.
Food City GoCart is currently available at the following locations:
Food City #605, 1205 N Eastman Road, Kingsport, TN 37664
Food City #641, 4307 N Roan Street, Johnson City, TN 37615
Food City #674, 5941 Kingston Pike, Knoxville, TN 37919
Food City #679, 7350 Clinton Highway, Powell, TN 37849
Food City #681, 1199 Oak Ridge Turnpike, Oak Ridge, TN 37830
Food City #821, 1320 Euclid Avenue, Bristol, VA 24201
LOCATIONS COMING SOON:
Food City #694, 284 Morrell Road, Knoxville, TN 37919 – October 12th
Food City #629, 920 N State of Franklin Rd., Johnson City, TN 37604 – end of October
Visit Food City’s website at www.foodcity.com for more details or to view a short “get started” GoCart tutorial video.
Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 104 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee. The company just recently purchased 29 BI-LO supermarkets in Chattanooga, Tennessee and North Georgia. They are currently in the process of converting the new locations to the Food City format.