Bristol Rhythm and Roots Reunion hires firm to conduct economic study on festival

BRISTOL (WJHL) – Officials with one of the biggest music festivals in the south will soon have a better understanding of the festival’s economic impact on the Tri-Cities.

Thousands were expected to come to Bristol Rhythm and Roots Reunion. The three-day festival wraps up Sunday.

Birthplace of Country Music Communications/PR Director Charlene Baker told News Channel 11 they have hired a firm to do an economic study on the festival. They are looking to find out how many people came, how far they traveled, how much they spent on hotels and meals, and much more.

East Tennessee State University marketing students have also created a survey for the festival, according to Baker.

Bristol Rhythm and Roots Reunion has been around for 15 years, but Baker said this is the first time they have conducted a study.

She also said with solid numbers festival officials will have a better chance at getting national sponsors and grants.

We’re told the information will take at least a few weeks to gather.

Copyright 2015 WJHL. All rights reserved.

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