Danica remains with SHR with new sponsor Nature’s Bakery

AP Auto Racing Writer

Danica Patrick has a new deal to drive for Stewart-Haas Racing and a new NASCAR sponsor.

SHR signed a deal with Nature’s Bakery to become the primary sponsor of Patrick’s No. 10 Chevrolet next season. The Nevada-based food brand replaces Patrick’s longtime sponsor, GoDaddy. Nature’s Bakery will place its tagline, “Energy for Life’s Great Journeys” on Patrick’s car for 28 of the 38 Sprint Cup events.

Patrick is one of the most recognizable athletes in the world, and has tremendous crossover between sports and entertainment. She also promotes a healthy lifestyle, which Nature’s Bakery founder Dave Marson said fits with his brand.

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