Cabela’s to open Bristol, VA store on Oct. 1

BRISTOL, VA (WJHL) – The grand opening celebration for the new Cabela’s store in Bristol, VA  is October 1 and it will feature a weekend of giveaways, family activities, sales and guest appearances.

Cabela's set to move forward at The Falls (Image 1)

Festivities will kick off with a ribbon cutting ceremony at 9:45 a.m. The grand opening ribbon will be cut by an arrow shot from a bow.  Doors will open for business at 10:00 a.m.

For of list of grand opening events check out

Cabela’s is located in The Falls shopping complex at 361 Cabela Drive off Exit 5 on Interstate 81 in Bristol, VA.

This location is Cabela’s first store in the state.

More details about Cabela’s:

The building is designed to offer customers an immersive outdoor experience with log construction, stonework, a mountain replica, dozens of wildlife displays and museum-quality taxidermy mounts, vintage outdoor photos and memorabilia, hand-painted murals, an aquarium and an indoor archery range.

In addition to thousands of quality outdoor products, the store will include a cafe, fudge shop, Gun Library, Bargain Cave, boat shop and service center.

Cabela’s has employed approximately190 full-time, part-time and seasonal employees to staff the 82,000-square-foot location, most coming from Bristol and the surrounding area. Throughout the year, the staff will host educational seminars and demonstrations, offering tips and insights on outdoor products and seasonal activities.

Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, began as a kitchen-table dream in the home of founders Dick and Mary Cabela in 1961. The company is now famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.

The Falls Site Plan (.pdf)

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